THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY
Arik Susbiyani; Retno Endah Supeni; Jery Candra Adyasa
Objective: This study explores the influence of social media marketing, product quality, and price on consumer purchasing decisions through the intervening variable of customer trust in MSMEs in Mayang District, Jember Regency. The main objective ...