STORYTELLING OF DIGITAL TECHNOLOGY AND BRAND IDENTITY AMONG APPLE AND SAMSUNG ADVERTISEMENTS
Muhammad Fil Ardhi Satriandra; Romdhi Fatkhur Rozi
Objective: This study examines how the narratives of digital technology and brand image are constructed in the Apple “Crush! iPad Pro” and Samsung “Creativity Cannot Be Crushed” advertisements, with a focus on the influence of the Social Construct...