ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW
Amanda Tiara Prameswari; Alshaf Pebrianggara; Mochamad Rizal Yulianto; Istian Kriya Almanfaluti
Objective: This research aims to examine the optimization of the use of AI in understanding and analyzing customer behavior in developing effective and efficient marketing strategies. Method: The method used in this research is the SLR (Systematic...