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422 artikel ditemukan

ANALYSIS OF INFORMAL COMMUNICATION NETWORKS IN HARDCORE VIOLENCE YOUTH CREW 253 COMMUNITY

Rayhan Rizq Iskandar; Ainur Rochmaniah

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-09-20
Abstrak

Objective: This study aims to analyze informal communication networks in the hardcore violence youth crew 253 community in Sidoarjo. The relationships between individuals in the community form a communication network that reflects the social struc...

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DRAMATURGY IN THE IDENTITY AND IMAGE OF INFLUENCER MUSDALIFAH BASRI ON THE TIKTOK ACCOUNT @MUSDALIFAHBASRII

Amelia zahra; Nur Maghfirah Aesthetika

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: This study aims to analyze the application of front stage and back stage concepts in the formation of Musdalifah Basri's identity and analyze how her image shapes interactions with her followers on TikTok. Method: Using descriptive qual...

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STORYTELLING ANALYSIS ON YOUTUBE ACCOUNT CONTENT @NADIAOMARA

Nike Firnanda Dwi Amelia; Nur Maghfira Aesthetika

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: This study aims to analyze Storytelling on the content of @NadiaOmara youtube account. Method: This research also uses Joe Lambert's digital storytelling theory which includes seven main elements. The research method used is a qualitati...

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IMPLEMENTATION OF THE MOBILE JKN PROGRAM IN PUBLIC SERVICES AT THE CANDI COMMUNITY HEALTH CENTER IN SIDOARJO REGENCY

Nike Surya Saputri; Ahmad Riyadh Umar Balahmar

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: This study aims to analyze the implementation of the Mobile JKN application at the Candi Community Health Center (Puskesmas Candi) in Sidoarjo Regency as part of the digital transformation of public services. Method: The method used was...

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STUDENTS' PERCEPTIONS OF 'BRAIN DECAY' CONTENT ON THE TIKTOK ACCOUNT @CNNINDONESIA

Fitri Retno Wulansari; Nur Maghfirah Aesthetika

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-09-27
Abstrak

Objective: 'brain rot' presented through the content of @cnnindonesia TikTok account. Using qualitative methods and phenomenological approaches, this study explores students' subjective experiences in consuming digital content and how Joseph A. De...

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WARDAH'S BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA @WARDAHBEAUTY

Bintang Khalishah; Ainur Rochmaniah

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-09-20
Abstrak

Objective: This study conducted interviews with ten active users of the Wardah Beauty Instagram account to analyze consumer perceptions of the Wardah brand image built through their content and interactions on the account. Method: This study used ...

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GENDER DECONSTRUCTION IN GEN Z SOCIAL MEDIA: A STUDY ON TIKTOK ACCOUNTS BEAUTY INFLUENCER @AKUNBARUKAREL

Nila Dwi Noor Rositah; Ferry Adhi Dharma Dharma

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-05-24
Abstrak

Objective: This study aims to analyze the deconstruction of gender identity presented by @akunbarukarel on TikTok and how it challenges conventional understandings of masculinity and femininity in the digital sphere. Method: The research applies J...

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ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK

Elent Praditya Ridwan; Didik Hariyanto

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: This study aims to analyze the application of the DAGMAR (Defining Advertising Goals for Measured Advertising Results) theory in the digital marketing strategy of Dhila Food through the TikTok platform. The background of this research i...

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OH SEHUN'S BRAND AMBASSADOR REPRESENTATION FOR WHITELAB PRODUCTS ON INSTAGRAM

Elfira Armilia; Nur Maghfirah Aesthetika

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: This study aims to analyze the meaning of visual signs in Whitelab's Instagram content featuring Oh Sehun as a brand ambassador, using Charles Sanders Peirce's semiotic approach. This study examines how visual elements such as photos, t...

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CRITICAL DISCOURSE ANALYSIS OF KHOFIFAH INDAR PARAWANSA'S POSITIVE IMAGE IN NAJWA SHIHAB'S YOUTUBE VIDEO

Della Rizky Artanadya; Sufyanto

Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Vol: 2, No: 2
2025-06-20
Abstrak

Objective: This study analyzes Khofifah Indar Parawansa in Najwa Shihab's YouTube video during the 2024 East Java regional elections. Using Teun A. van Dijk's critical discourse analysis theory, this study aims to determine how Khofifah builds her...

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