Metadata Artikel Proceeding of International Conference on Social Science and Humanity

Objective: This study aims to analyze how moral messages are represented in the film, focusing on how these meanings are constructed and conveyed through narrative and visual elements. Method: The research was conducted using a qualitative descrip...

Objective: This study aims to analyze the marketing communication strategies of the Krupuk Mahkota MSME in Kedungrejo Village, Jabon District, Sidoarjo Regency, with a particular focus on the effectiveness of personal selling in maintaining compet...

Objective: This study examines the forms of communication enacted by teachers and students in the prevention of bullying at SDN Plumbungan. Bullying, as a persistent social issue in primary schools, affects students’ psychological well-being and s...

Objective: This study aims to analyze the persuasive strategies of Goenawan Mohamad in an interview on the ROSI talk show broadcast on KOMPAS TV’s YouTube channel, using Aristotle’s rhetorical theory as the analytical framework. The focus is on ho...

Objective: This study examines the phenomenon of fear of marriage expressed through TikTok content with the hashtag #MarriageIsScary, which reflects the changing views of the Indonesian young generation towards the institution of marriage. Method:...

Objective: This study aims to examine the representation of Freddie Mercury’s struggle to embrace and defend his LGBT identity as depicted in the film Bohemian Rhapsody, highlighting how cinema can serve as a medium for addressing issues of sexual...

Objective: This study aims to analyze the formation of personal branding through digital storytelling on the TikTok account @onebitebigbite, using McNally and Speak’s (2012) Personal Branding Theory to examine how creators establish a unique, rele...

Objective: This study analyzes how the TikTok account @fakboiberkelas8 employs humor and satire to deconstruct gender stereotypes and reshape public perceptions of gender identity. Method: Utilizing Jacques Derrida’s deconstruction framework, data...

Objective: This study aims to analyze public reception and perceptions of gay couples on TikTok, particularly focusing on how users interpret and respond to inclusive content related to sexual identity expression and LGBT advocacy. Method: Using a...

Objective: This study examines the application of Generation Alpha in the TikTok video of the @mrci.tv account using Charles Sanders Peirce's semiotic framework. As digital natives, Generation Alpha grew up with meme-based popular culture, global ...