SYSTEMATIC LITERATURE REVIEW: THE ROLE OF DIGITAL INFLUENCERS IN DIGITAL MARKETING
Vivi Krisnawati; Alshaf Pebrianggara; Andry Rachmadany; Bayu Hari Prasojo
Objective: The purpose of this study is to determine and examine how digital influencers fit into digital marketing plans. Because of their extensive audience influence, digital influencers are now essential components of contemporary marketing. M...