INFLUENCE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PERCEIVED QUALITY ON INTEREST IN BUYING NMAX BRAND MOTORS IN PONOROGO (CASE STUDY OF PONOROGO DISTRICT COMMUNITY)
Nofita Krisna Ndini; Fery Setyawan; Wahna Widhianingrum
General Background: In the competitive motorcycle industry, factors such as Country of Origin (COO), Brand Image, and Perceived Quality significantly influence consumer purchasing decisions. Specific Background: Understanding the influence of thes...