ANALYSIS OF THE APPLICATION OF DAGMAR THEORY IN DHILA FOOD'S DIGITAL MARKETING STRATEGY VIA TIKTOK
Elent Praditya Ridwan; Didik Hariyanto
Objective: This study aims to analyze the application of the DAGMAR (Defining Advertising Goals for Measured Advertising Results) theory in the digital marketing strategy of Dhila Food through the TikTok platform. The background of this research i...