Discover Scientific Insights from Various Academic Journals

Objective: This study examines the application of Generation Alpha in the TikTok video of the @mrci.tv account using Charles Sanders Peirce's semiotic framework. As digital natives, Generation Alpha grew up with meme-based popular culture, global ...

Objective: This study aims to analyze the visual signs in Bobonsantoso’s TikTok content that construct his image as the “Indonesian People’s Chef” using Charles Sanders Peirce’s visual semiotics framework, which consists of the elements Sign, Obje...

Objective: The rapid digital transformation encourages MSME players to adopt effective marketing communication strategies in order to be able to compete on e-commerce platforms. Tasgrosirsederhana is one of the MSMEs engaged in women's fashion pro...

Objective: The problem raised in this study is how identity negotiations take place in the implementation of Ruwah Desa and how the community interprets this tradition in the modern era. This research aims to reveal the role of Ruwah Desa in prese...

Objective: This study aims to analyze the interaction and social impact of religious figures who become subjects of cancel culture, with a focus on how religious messages can strengthen support for humanity and social justice rather than triggerin...

Objective: This study aims to analyze how the TikTok account @megamustikasundari2 establishes personal communication with its audience through an authentic and empathetic communication approach. Method: Employing a descriptive qualitative method w...

Objective: This study investigates the marketing promotion strategies employed by @Denn Market to enhance sales of thrifting products in response to the growing fashion trend, focusing on the role of digital media in shaping consumer behavior. Met...

Objective: This study aims to analyze the Implementation of Village Information System (SID) in improving Public Information Disclosure in Kendalpecabean Village, Candi District, Sidoarjo Regency. Method: This study uses a descriptive qualitative ...

Objective: This study aims to analyze the content strategies used by the TikTok account @alenavds in marketing fashion products, focusing on how content creators influence consumer behavior, particularly among Generation Z, through effective conte...

Objective: This study aims to examine the role of the film Marlina the Murderer in Four Acts (2017) in promoting Sumba tourism by analyzing how visual elements, dialogue, and cultural representations construct an image of exoticism and authenticit...