THE EFFECTIVENESS OF EAST JAVA ONLINE SHOPPING (JATIM BEJO) IN ENCOURAGING THE PARTICIPATION OF LOCAL MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES)
Nur Indah Irsanti; Isnaini Rodiyah
Objective: This study aims to evaluate the effectiveness of the East Java Online Shopping Program (JATIM BEJO) in encouraging the participation of local Micro, Small, and Medium Enterprises (MSMEs) as a response to the economic downturn caused by ...