Publication Details
Abstract
Objective: To test and analyze the influence of perceived behavioral control, social environment, and personality on entrepreneurial intention in students of Private Universities (PTS) in Jember Regency. Method: The study utilizes SPSS for data analysis to examine the relationship between perceived behavioral control, social environment, and personality with entrepreneurial intentions among students. Results: The findings indicate that perceived behavioral control, social environment, and personality all have a positive and significant influence on entrepreneurial intentions among students in private universities. Novelty: This perspective and analysis address gaps in existing research and offer practical contributions to local governments to reduce unemployment and encourage youth entrepreneurship.