Emotive Strategies and Social Relations in Modern Discourse

This article examines the role of emotive strategies in shaping social relations within modern discourse. Emotive language has become one of the most influential communicative tools in interpersonal interaction, media communication, political discourse, and digital platforms. The study analyzes how emotions are expressed linguistically and pragmatically in discourse and how these emotional strategies influence social relationships, identity construction, solidarity, persuasion, and power relations. The article explores theoretical perspectives on emotivity, discourse analysis, pragmatics, and sociolinguistics while providing examples from contemporary communication. The findings demonstrate that emotive strategies are essential elements of discourse that help speakers establish trust, manipulate opinions, strengthen social bonds, and create emotional engagement.