Publication Details
Abstract
This study explores how the concept of spiritual values is presented in English and Uzbek media, using a cognitive-pragmatic approach. It examines the ways journalists and editors shape and communicate this idea, how cultural background influences its meaning, and what role it plays in connecting with audiences. The research is based on a collection of media texts from both languages, focusing on word choice, metaphors, and the cultural ideas beneath the surface. The results show that while both language communities link spiritual values to moral ideals, they emphasize different aspects. English media tend to present spirituality as something personal and emotional, whereas Uzbek media highlight its collective, religious, and national sides. The study suggests that the way this concept is organized in the mind and used in communication reflects deeper cultural and ideological patterns.