Scientific and Theoretical Perspectives on the Study of Media Discourse in Linguistics

In contemporary society, mass media plays a decisive role in shaping public consciousness, social values, and collective interpretations of reality. Media texts no longer function merely as neutral channels of information transmission; instead, they actively construct meaning through linguistic and discursive strategies. This article examines major scientific and theoretical perspectives on the study of media discourse in linguistics. The research traces the emergence of media discourse as an independent object of linguistic inquiry and analyzes key theoretical frameworks, including discourse analysis and critical discourse analysis. Particular attention is given to the social, ideological, and institutional dimensions of media language. The study demonstrates that media discourse is a multidimensional phenomenon grounded in social practice, power relations, and cultural context, making it a central area of investigation in modern linguistics